Magnum Photos and Seattle-based OnRequest Images have formed a partnership that will help the photojournalists of Magnum form stronger ties with the corporate clients that use OnRequest for their advertising campaigns.
According to OnRequest CEO David Norris, the alliance was formed due to a growing demand for a "more realistic editorial style" in the corporate advertising and branding campaigns that have become the specialty of OnRequest.
Under the agreement, Magnum Photos‚ a 60-year-old photographer-owned cooperative‚ will have access to the full-service production capabilities and logistics management that OnRequest offers to its clients.