While Photoshop can be used to remove those unwanted zits and wrinkles from your personal photos, the Advertising Standards Authority (ASA) has ordered cosmetic maker L'Oréal to retract two heavily retouched ads currently running in Britain.

The ads in question — one of actress Julia Roberts and the other of model Christy Turlington — are both lacking blemishes and signs of aging. In their defense, L’Oréal said the ads merely show potential cosmetic results and are not misleading, as the ASA suggests.

Truth-in-advertising laws also apply in the United States under the Federal Trade Commission Act. The FTC has said the agency focuses more on health and safety concerns than "subjective claims."