Displaying items by tag: Ford
Ford Prefers CGI
10 November 2006
Published in
Industry News
In a campaign to launch its latest European models, automobile manufacturer Ford has chosen the unusual tactic of commissioning brochures that contain no photographs of the vehicles. Instead, the company is using computer-generated images of its cars, produced by 3D technology firm ARTVPS, based in Cambridge, England.
Computer-generated images of vehicles on location...