I commend you on PhotoMedia magazine, which I discovered yesterday at Keeble & Shuchat in Palo Alto [Calif.]. Unlike thinly veiled advertising burritos that are like newspaper inserts in the Sunday paper, your quality magazine is head and shoulders above the rest. Your quality writing and distinctive printing are great. Because this was a free magazine, I immediately looked for the catch but found none: It is a winner.

I’ve taken photographs for 50 years and have seen photography publications ranging from the banal to the esoteric. But this particular magazine seems to speak to me, because it is neither a blunt advertising vehicle, nor an abstract art rag pandering to those on the fringe of photography.

Congratulations and I’m glad that I found you guys. I’m sending in my subscription!

Jeremy S. Lezin,
Soquel, Calif.