As I write this, Photokina, the world’s largest biennial photo technology exposition, is being presented in Germany to almost 100,000 attendees. Notably, the manufacturers exhibiting are placing the emphasis on “prosumer” equipment, while new product introductions in the professional category are at a minimum. As the economy continues to stagnate, the industry is appealing to the masses to secure its future prosperity. 

Meanwhile, as photo pros struggle to earn a living, they must push the envelope creatively and keep up with rapidly evolving technology. Perhaps nowhere else is this dilemma more evident than in the realm of studio photography, the theme of this issue.Our profiles on Mark Laita of Los Angeles and Mark Holthusen of the Bay Area offer insights into their interesting lives, along with a range of imagery that demonstrates the importance of imagination in their work. Their photos aren’t just taken — they’re made.

We’re also delighted to present our 2010 PhotoMedia Photography Person of the Year, Louie Psihoyos. The subject of our Spring 2006 issue cover story, Louie was an obvious choice for the honor when his debut documentary, “The Cove,” won an Academy Award. The movie helped raise worldwide consciousness about the brutal practices used in the Japanese dolphin-capturing industry. 

Now more than ever, it’s critical that you let our advertisers know that you noticed their ads in PhotoMedia — our future depends on it. They deserve the utmost appreciation for supporting this publication and enabling us to bring you in-depth coverage of the world of photography for free.   

—Gary Halpern, Publisher