Each year, PhotoMedia recognizes a person in the photography industry who has best demonstrated exceptional artistic and business accomplishments, photographic passion, devotion to the industry, inspiration to colleagues and humanitarian achievements in the community.

For his 30-year career as a studio photography innovator and commercial photo illustrator, and his ability to change global environmental policy via imagery from both still and motion picture cameras, PhotoMedia is honored to name Louie Psihoyos our Photography Person of the Year for 2010. For more information on Psihoyos’ varied career, visit psihoyos.com. To learn more about his Oscar-winning documentary “The Cove,” visit thecovemovie.com.