Hasselblad has launched the H4D-40, a 40-megapixel medium-format camera that incorporates a 33×44mm CCD sensor — nearly twice the size of a full-frame 35mm DSLR sensor.

The HD40 employs a "true focus" AF system that adjusts for the angular velocity movement that occurs when focusing a subject that is not in the center of the shot. To compensate for this shift, which often causes blur, an absolute-position lock processor logs the camera's exact movement to calculate what focus adjustments need to be made. Other features include low-noise color filters, a high-performance lens and digital lens correction to eliminate distortion.

The H4D-40 kit, with camera body, 80mm lens and viewfinder, is available at a retail price of $19,995 and includes the Hasselblad's Phocus 2.0 software.