Photoshelter is now offering its 13th educational e-book, “Marketing Yourself with Photo Books,” a free guide for photographers that provides expert tips and case studies on promoting a photography business through self-publishing.

The book explores the practical considerations of building a photography book for promotional use, including the economics, portfolio use and color fidelity. Photoshelter also provides advice about dealing with photo editors and designers.

Sponsored by Blurb, "Marketing Yourself with Photo Books" can be downloaded directly from bit.ly/photobooksguide.