Sony has engineered a series of new Alpha SLR cameras with translucent mirror technology, enabling simultaneous autofocusing and image capturing.

With this new technology, SLT-A55V and SLT-A33 models can capture images during autofocus mode at a rate of 10 frames per second (Alpha 55) or 7 frames per second (Alpha 33).

When the shutter is released, light travels through the lens and then simultaneously hits both the CMOS image sensor and the...

Sony has released two new entry-level SLR cameras – the Alpha A500, a 12.3-megapixel camera, and the Alpha A550, a higher-resolution 14.2-megapixel camera. Both cameras feature a 3-inch LCD screen, Live View features and Auto HDR capabilities.

The A500 has a 3-inch clear photo LCD Plus screen with a 180-degree tilt range, while the A550 features a 3-inch Xtra Fine LCD screen that offers the same tilt options with the higher-resolution screen needed for more critical focusing.

To quickly capture images, the Quick AF Live View feature enables faster continuous shooting speeds of up to...

Sony has introduced the Alpha DSLR-A850, a full-frame 24.6-megapixel-resolution camera with an Exmor CMOS sensor, a three-inch Xtra Fine LCD screen, a pentaprism viewfinder and a nine-point autofocus system.

The new CMOS sensor captures more vibrant, lifelike colors and textures while producing images that pass through the noise reduction filter. With these two systems in place, images can still be captured in high-resolution format up to ISO 6400.

The 3-inch Xtra Fine LCD screen offers high-resolution...

Sony has added the two new models to its list of Carl Zeiss and G Series lenses: the Vario Sonnar T* 16-35mm f/2.8 ZA Carl Zeiss Series and the 70-400mm f/4-5.6 G Series.

The 16-35mm f/2.8 ZA lens features a wide-angle 16-35mm f/2.8 constant aperture zoom lens, constructed of 17 lens elements in 13 groups, including an extra-low-dispersion (ED), a super ED glass element and three aspherical lens elements. Its Carl Zeiss T* coating technology provides higher light transmission...

Sony has announced its first full-frame alpha DSLR-A900 camera, designed to deliver picture quality at 24.6 megapixels through a 35mm full-frame Exmor CMOS sensor and fast image processing with a new dual Bionz processing engine. The camera will also have a body-integrated image stabilization system for a full-frame sensor with Sony's SteadyShot Inside anti-shake system.

The camera's body-integrated SteadyShot Inside unit achieves an anti-shake effect equivalent to shutter speeds faster by 2.5 to 4 stops, while its viewfinder features a...

Sony has released the 10.2-megapixel DSLR-A350 and 14.2-megapixel DSLR-A300 α (alpha)-series models, equipped with the Quick AF Live View system. The live-view technology allows the photographer to frame photos on the camera's LCD without utilizing autofocusing speed, as in other live-view systems.

The Pentamirror Tilt mechanism directs light to a dedicated live-view image sensor, enabling TTL phase-detection autofocusing during live view. The models also offer...

Sony has unveiled its next installment for its Alpha digital SLR system. The newly released DSLR-A700 digital camera features advanced imaging technology, ultra-responsive operation, dust and moisture resistance, and Super SteadyShot Inside image stabilization. The camera has a 12.2-megapixel Exmor CMOS sensor that performs analog-to-digital signal conversion and dual noise reduction. The lightweight, magnesium alloy camera is compatible with most Minolta Maxxum mount lenses and Sony lenses.

The camera boasts a new autofocus system with a total of 11 wide-area sensors and has a shutter speed of 1/8,000 second due to its high-performance vertical traverse shutter. The user can take advantage of the camera's continuous shooting abilities...