Traditional product photography has accompanied websites, print brochures and related sales collateral for many years now. With the global reach and 24/7 timeliness of the Internet, new demands are placed on the seller. As e-commerce matures with the ever-expanding Internet, many companies are now looking for new ways to display and sell their products. When it is not possible for a buyer to see or hold a product for purchase, the next best thing to being there live is an interactive digital image which is now commonly called a Virtual Reality (VR) Object or Immersive Image.

A VR Object consists of a series of digital images shot in sequence then authored into an interactive digital file. These sequential shots simulate the rotation or functionality of an object and display different views...