Hasselblad has released a new camera and three camera backs based on the combination of a 39-megapixel CCD sensor and digital APO correction technology.

The H2D-39 is based on the Hasselblad H2 camera with its range of central shutter-based lenses, DAC lens optimization and Instant Approval Architecture. It is compatible with the entire range of Hasselblad H System lenses and the Hasselblad V camera lens system.

The new 39-megapixel digital backs include the CFH-39, CF-39 and CF-39MS. The backs were designed to meet the needs of professionals, for both mobile and studio shooting. The CFH-39 digital back fits onto view cameras using the H-system interface plate for mechanical attachment and flash sync connection to trigger digital capture. The CFH-39 also fully integrates with the power system of the Hasselblad H2, so that both camera and digital back can be powered by the H2's Li-ion battery.

The company has developed a raw file format, 3F RAW 3FR, designed to ensure that captured images are quickly and safely stored on available media (CompactFlash card, Image Bank or the like). The file format includes lossless image compression, saving 33 percent of storage space. 3FR files can be converted directly into Adobe's DNG raw image format. Hasselblad image files carry a full set of metadata, including capture conditions, keywords and copyright.

An upgrade program is available to existing Hasselblad customers. All three models carry the same retail price of $29,995.