In recognition of the centenary of Victor Hasselblad's birth, Hasselblad has unveiled the 503CWD Anniversary Kit, a high-end photographic system in a classically designed Hasselblad 503CW body.

The kit comprises the 503CWD integrated digital camera with waist-level viewfinder, specially marked focusing screen, chrome winding lever and Zeiss Planar CFE 2.8/80mm lens. The camera features Natural Color Solution, Instant Approval Architecture and a CCD that is 50 percent larger than a full-frame 35mm DSLR.

The Hasselblad 503CWD offers a choice of portable CF card storage, flexible Image Bank or tethered operation with extended controls. For studio photographers, the most accurate colors and highest degree of control can be achieved by using 3F RAW, which also includes lossless image compression. In tethered operation, tools such as live video and overlay masking provide increased productivity.

Hasselblad also is launching a new digital back for Hasselblad V System users. The CFV, which is the successor to the V96C back, has been built to match the design of the V System cameras, allowing photographers to work in exactly the same manner and with their preferred equipment, but with the productivity benefits of digital photography over film.

The Hasselblad 503CWD has a list price of $12,995, and the CFV is available for a list price of $9,995.