Canon has created a new PowerShot camera — the SD4000 IS Digital ELPH. This is the first ELPH camera to offer the HS System, a high-sensitivity technology that uses a 10-megapixel CMOS sensor, a bright f/2.0 lens and 8.4-fps shooting capabilities.

In conjunction with the f/2.0 lens, Canon's HS System enhances image quality in low-light situations and reduce noise at high ISO speeds.

The SD4000 comes equipped with HD movie-shooting capabilities. Movie footage can be further embellished with the My Color system, which contains creative embellishments such as color swap and color accent. Other features include a 3-inch wide-screen LCD screen, a 3.8x optical zoom range (28mm-105mm equivalent) with optical image stabilization, SDXC and Eye-Fi memory card compatibility, miniature and fish-eye modes, and smart shutter technology.

The new Canon PowerShot SD4000 IS is available in red, black and silver and retails for $349.