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On The Market



Ricoh Develops Compact Superzoom with Hybrid AF

09 March 2011
Published in : Digital Cameras

Ricoh has unveiled the latest in its compact camera line, the CX5, which comes equipped with a hybrid autofocusing system, a wide-angle, 10.7x optical zoom and a 10-megapixel resolution CMOS sensor.

By using a new combination of sensors, Ricoh has been able to reduce its autofocusing time to...



Canon Rebrands PowerShot Line and Adds Four New ELPH Models

08 March 2011
Published in : Digital Cameras

Canon has added four new cameras to their compact PowerShot line: the SX230 HS, ELPH 500 HS, ELPH 300 HS and ELPH 100 HS. With these new introductions, Canon has created the thinnest 24mm wide-angle camera on the market today (ELPH 300 HS) and their first GPS-equipped compact camera (SX230).

All four cameras come equipped with Canon's HS SYSTEM for improved low-light settings, full 1080p HD video, new Movie Digest Mode and 32 Smart auto scenes...



Samsung Releases Ultra-Compact with 24x Zoom

07 March 2011
Published in : Digital Cameras

Samsung has announced the WB700, an ultra-slim (only 3.9 x 2.3 x 0.85 inches) point-and-shoot camera with a 24x zoom function (18x optical zoom combined with 1.3x smart zoom).

The camera utilizes a 24mm ultra-wide Schneider Kreuznach lens and has a 14-megapixel CCD sensor.

With this model, Samsung has introduced a new noise reduction technology to cancel out zoom noise when shooting long-distance images...



Olympus Unveils Wide-Angle 22x Ultrazoom

06 March 2011
Published in : Digital Cameras

Boasting up to 22x zoom capabilities, Olympus's SP-610UZ lightweight, wide-angle ultrazoom camera comes with 720p HD video capability. Mimicking SLR camera lenses, the compact 610UZ offers users 14-megapixel resolution, f/2.8 aperture in wide-angle settings and f/5.6 in zoom settings.

The 610UZ also offers a variety of new filters to simulate other interchangeable lens features. These "magic" filters include pop art, pinhole, fish-eye, soft focus...



Fujifilm Adds FinePix S2950 to Compact Superzoom Line

05 March 2011
Published in : Digital Cameras

With 18x optical zoom and 14-megapixel resolution, Fujifilm's FinePix S2950 offers a relatively affordable compact camera option with a wide-zoom range.

This particular FinePix camera has a 28mm–504mm high precision Fujinon optical zoom lens. To further enhance images, the S2950 uses "smile and shoot" mode to ensure that the camera doesn't release the shutter until it recognizes...



Olympus Releases Fourth Generation of PEN Cameras

04 March 2011
Published in : Digital Cameras

Version four of the Olympus PEN camera line, the E-PL2, came out in January with a couple of notable improvements including in-camera advancements, alternate lens options and 720p HD video.

In-camera features include "live guide" playback for reviewing and editing video and stills in real time, the ability to overlay multiple creative filters, a higher ISO sensitivity (6400) for lower-light shooting. New "eye detect" autofocusing reduces blur by tracking up to eight sets of eyes before releasing the shutter...



Fujifilm's HS20 Masters Low Light with Backside Illumination Sensor

03 March 2011
Published in : Digital Cameras

Replacing the 10-megapixel FinePix HS10, Fujifilm has added the HS20 EXR to the large array of compact cameras with pro-level features available on the market today. The most notable feature of this particular camera is its 16-megapixel backside illumination EXR CMOS sensor.

The design of conventional CMOS sensors is such that the light has to pass through a layer of wiring before hitting the photo sensor diodes. By moving the front wiring behind the diodes, Fujifilm has been able to...



Sony Debuts Translucent Mirror, Adds Six Cameras, Lenses to Alpha Series

06 November 2010
Published in : Digital Cameras

Sony has engineered a series of new Alpha SLR cameras with translucent mirror technology, enabling simultaneous autofocusing and image capturing.

With this new technology, SLT-A55V and SLT-A33 models can capture images during autofocus mode at a rate of 10 frames per second (Alpha 55) or 7 frames per second (Alpha 33).

When the shutter is released, light travels through the lens and then simultaneously hits both the CMOS image sensor and the...